Attention Printers, Agencies, & Marketing Services Companies:
Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients?
Modern campaigns that orchestrate Direct Mail, Email, Facebook, LinkedIn, SMS, Ringless Voicemail, and other digital channels are required to reach and engage today’s B2B and B2C markets.
No longer is a single-channel strategy enough.
However, as a service provider, do you know what’s required to deploy these types of campaigns for clients successfully?
This 3-part series explores all critical aspects of the process so you can learn how successful printers, agencies, and marketing services companies market, sell, and build OptiChannel Campaigns to their clients.
Each on-demand & podcast session covers a different aspect of the process, including:
- Session 1: How service providers prepare themselves to offer OptiChannel services. Learn about the people you’ll need, the skillsets required, and the strategy necessary to launch successfully.
- Session 2: With the organization structured to succeed, the next challenge is identifying the suitable clients for whom OptiChannel provides a significant benefit. In this discussion, you’ll hear how the panel finds the right markets, builds awareness, generate leads, and closes this new type of profitable campaign service.
- Session 3: Now comes the fun part: What does it take to build a complete OptiChannel campaign? What kinds of skills are required? What does the planning process entail?
Click to download to see all three sessions!
