As a print leader, do these sound familiar?
– “How do we track what’s coming from our direct mail campaign?”
– “We’re not seeing the leads we want (need) coming from direct mail”
– “We’re going to focus more on digital marketing channels”
You’ve heard at least one of these; are we right?
Let’s be honest, direct mail is under attack.
Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality you and your clients are facing. Printers or brands that do Direct Mail must prove value.
MindFire President, Dave Rosendahl held this web class, “They Laughed When I Said THIS Would Increase Leads – But When They Saw the Results…” where he demonstrated precisely how the process works for you as a print executive. Click the button to access the recording!
